The Advantages of Medium Format

The advantages of Hasselblad Medium Format

When a picture paints a thousand words

When image is everything, bigger is always better. The 21st century imaging world is awash with pixels on popular mass-produced capture devices from smartphones to DSLRs. And they do a good job – within defined boundaries of expectation.

In these circumstances there is a commercial imperative to see the bigger picture and embrace the bigger pixel solution.

If you are a quality-fixated photographer working at the top of your game for perfection-driven clients, or on personal projects that serve to both underpin and promote your own unique craft and creativity, then there is never going to be room for equipment compromise.

Our latest H6D, the new generation of our integrated digital camera, secures that reputation for years to come. Click below to read more:

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