Whilst image colour and tonality is somewhat subjective, the tones displayed in an image are controlled by the following:
For serious users who demand the utmost colour accuracy the Hasselblad Natural Colour Solution (HNCS) was developed. The system delivers the best possible natural colours from the selected chip without having to select from multiple presets. The HNCS delivers smoother tonal transitions and a more analogue film-like image quality straight out of the camera, thanks to its 16-bit colour depth, compared to the majority of smaller DSLR sensors.
We have also recalculated the algorithms and taken aspects of CMOS sensitivity and filter characteristics into account to produce the most natural colours possible so that even skin tones show significant benefits from this approach. This process culminated in the creation of the Hasselblad RGB profile. For users with a wider gamut requirement, the Hasselblad L*RGB profile was also created, which incorporates LAB colour data for an extended colour space.