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It is often not until later that you realize the obvious - and that's how you could describe Roland Froschauer's relationship with photography; the 37 year-old Austrian more or less took on his father's passion for photography from the cradle onwards. The family always had a fully range of camera equipment with them every time they left the house. But it wasn't until 2001, when a friend suggested on a trip that the accompanying DSLR was too heavy to carry and Froschauer ended up with the camera round his neck. Returning to work 14 days and 2,000 shots later, he put his father's knowledge through its paces because he didn't stop asking questions about how to take photographs. The next day he found his father's Hasselblad equipment on his desk along with the note: "Please learn how to use this - but let us get back to work!"
"I am a digital revolution child" says the V-System fan, who invested in a second-hand digital back after just a few months and still enthuses today about the digital clarity of the files produced by the back. And I've followed that up with developing film and making analog contacts in my own darkroom. That's my way of slowing down the photography process, because quite apart from the advantages, digital workflow has added tremendous time pressure to photography. In addition to the Hasselblad 503CW with Winder in combination with a digital back, I still use a 501 CM for Polaroid and film because I always want to be the first to see the photos and the Polaroid is ideal for providing my customers with something to go on straightaway. It's a wonderful synthesis between high-tech and tradition. And I can use the whole range of lenses from 50 to 250 mm. I was especially pleased with the 120 Macro-Planar. I see the extraordinary imagery of these lenses paired with the high resolution chip in the camera back as the key to excellent picture quality of a digital medium-format system.
Roland Froschauer
Froschauer Idee-Foto-Druck
Hocheggerstraße 1
Leonding 4060
Austria
Phone 0043732602268
roland@froschauer.com
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