Technical articles.

The H4D has a new button on the back of the camera labelled True Focus. This replaces the AE-L (Auto Exposure Lock) button as seen on previous models. The AE-L button is now in the position of the USER button.

True Focus is primarily intended to relieve a situation caused by wanting to use auto-focus while having to continually make compositional changes. To be able to exploit True Focus correctly, a few important points should be considered in order to obtain a full understanding of how and when to use it.

The True Focus mode in the H4D camera is a refinement of an already very precise autofocus system. It will allow focus to be locked at a part of the subject and if the photographer decides to recompose the image, the camera will calculate a necessary focus correction to keep the area of interest still in focus.

The H4D camera will bring a number of new functions compared to the H3DII. This document includes a description of all the new functions which are included in the firmware version 2.2.1 for the camera body or later.

With the release of Phocus 2.0, Hasselblad has added an impressive range of exciting new features and techniques. Phocus 2.0 builds on the success and power of the original Phocus software, bringing more of both computing muscle and image finesse to the Hasselblad image processing suite.

This available document describes the changes, benefits and what you need to know about the new Phocus 2.0.

New High-End DSLR with revolutionary True Focus. The revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image.

The new user interface in Phocus 2.0 drastically reduces the learning curve for high-end imaging. The average photographer will be up to speed in less than 30 minutes. Functionality has not been lowered, however, with Phocus 2.0 matching or bettering the speed, functions, and usability found in Lightroom, Aperture, and Capture One.

What makes a fine lens? Read about the Hasselblad modern lens design in this article and see how a great 20th century lens design makes for a fine lens even today. What are the differences between the C-type and HC/HCD-lenses, and how do comparable lenses compete head-to-head?

The HCD 28mm lens in the H series represents Hasselblad’s full entry into extreme wide-angle photography. See an in-depth review of the results.

Working with CGI, the High Dynamic Range Imaging (HDRI) is designed to show all the tonal values in a picture, from the brightest lights to the darkest shadows.

Hasselblad’s exclusive multi-shot products, the H3DII-39MS and the CF-39-MS digital back use the latest in technology to achieve superior resolution, detail, and color. Check out what this does to art reproduction and high-end product shooting.

In the age of mega-pixels and color spaces we often take the basic components of camera technology for granted. See the extra benefits available when working with a central shutter camera.

Do Medium Format DSLR cameras deliver extra value compared to 35mm DSLR? Check out the basics in this article.

The lens is the first, and perhaps most important, step in the technical side of the photographic process. Hasselblad’s extensive lens line includes a ton of great options - and the new superstar lens isn’t even a real lens: The HTS 1.5 adapter makes it possible for tilt and shift with 5 lenses. Read the full story here.