2015-01-23 What does Swedishness mean to an individual, particularly someone living in the country but who was born elsewhere?
The concept intrigued photographer Klas Sjöberg, and inspired his latest project, ‘Look in My direction’, which explores this theme through the eyes of 50 subjects. Naturally that most Swedish of cameras, the Hasselblad, was employed, and Klas selected neutral locations for his portraits and asked subjects to dress in their normal way.
“I wanted to portray people as they are,” he says, “and to tell their stories.”
The show opens in Gothenburg’s Natural History Museum on February 28 and runs until August 31.
Photo: Ida in “Look in My direction” by Klas Sjöberg / Hasselblad 503 CX, CFV-39, 50mm
For more information please visit www.lookinmydirection.com